Resources

Scripts (phone, voicemail, tour, follow-up, save calls)

Emails (welcome, nurture, trial, renewal, win-back)

SMS (lead follow-up, reminders, no-show, reactivation)

DMs (Instagram/Facebook reply templates)

Signage (in-club notices, policies, event boards)

Announcements (closures, timetable changes, staff updates)

Press (media release template, talking points)

Web (landing page copy blocks, SEO basics, google business post templates)

Brand (logos, colours, fonts, tone-of-voice guide)

Templates (Canva links: posts, stories, reels covers, flyers, posters)

Copy (approved captions, hooks, headlines, ad copy lines)

Offers (approved promo tiles + T&Cs blocks + expiry/date fields)

Campaigns (launch kits, seasonal packs, challenge packs)

Photos (approved image library + usage rules)

Video (b-roll, intro/outro stings, raw clips, editing guidelines)

Print (DL flyer, A-frame, pull-up banner, referral cards)

Local (partnership proposal template, sponsor letter, corporate pitch one-pager)